# Sample competitive one-pager: Tally and Ledgerly

A fictional result of the Competitive one-pager recipe: our position against a competitor, where we win, where they are ahead and how to answer.

> [!info]
> **Fictional example.** Tally and Ledgerly are both invented. This shows the shape of what the *Competitive one-pager* recipe builds from a team's own research.

## In one line

Ledgerly is accounting software that also sends invoices; Tally is invoicing that gets you paid. Pick Ledgerly if you want the books; pick Tally if you want the money.

## Where we win

- **Getting paid faster.** Reminders and part payments; customers report invoices paid about nine days sooner (customer interviews, June).
- **Setup in minutes.** No chart of accounts to configure.
- **Price for one person.** Free up to five invoices a month.

## Where they are ahead

- Full bookkeeping and tax returns.
- An accountant directory and accountant access.
- Bank feeds from more banks.

## How to answer

| They say | Answer |
| --- | --- |
| “Ledgerly does invoices too.” | It does. Ask how often they chase late invoices by hand today. |
| “My accountant uses Ledgerly.” | Tally exports to it. Keep your accountant happy and get paid sooner. |
| “Ledgerly is cheaper.” | For bookkeeping, yes. Compare what a week of late payment costs. |

> [!warning]
> **Internal.** Built from our own notes, not Ledgerly's materials. Check their pricing page before quoting a number.